Economics

Kazakhstan market will be cleared of counterfeit footwear

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In Kazakhstan, from November 1, 2021, mandatory digital labelling of shoes will be introduced. Starting from this date, the production and import of unlabelled footwear into the country will be prohibited, Kazpravda.kz refers to the press service of the Ministry of Industry and Infrastructure Development of Kazakhstan reporting.

Retail business will have an additional year until November 1, 2022 for the sale of unlabelled leftovers.

To work under the new rules, manufacturers and importers must register in the labelling system (markirovka.kz). Data on the produced and imported goods will have to be entered in the system to generate the labelling codes. The cost of one such code will be 2.68 tenge.

Currently, 96% of the footwear is imported and only 4% is of domestic production.

The introduction of digital labelling is the best option for clearing counterfeit products. According to official data, it now accounts for 48.5% of the market, which is almost half of all goods on the market. The advantage of digital labelling is that it allows each pair of shoes to be identified and traced along the supply chain without the influence of human factors.

It will be necessary to apply a sticker or a label with the Data Matrix code to the goods before passing customs procedures - either at a production site in another country, or at a customs warehouse in Kazakhstan territory. The Data Matrix code can be applied directly to shoes, as well as to product labels or consumer packaging. The new digital tag will be a signal to the buyer about the legality of the product.

By scanning the Data Matrix code with a special mobile application, the consumer will be able to obtain complete information about the product and check its legality.

Importers can label footwear for Kazakhstan directly on the territory of third countries, at manufacturers' factories. A single operator of digital labelling in Kazakhstan held negotiations with 45 foreign factories that produce footwear for Kazakhstan. Most of them have been labelling shoes for the Russian market for a year and a half and are ready for similar innovations in Kazakhstan.

Importers also have the opportunity to order the labelling services at a customs warehouse when importing products to Kazakhstan. Customs warehouses are already actively preparing for the innovation. On their territory, during customs procedures, stickers or labels with a digital Data Matrix code will be applied to goods that have not been marked at foreign manufacturers.

Digital labeling of goods is an international project implemented at the EAEU level.

14:30, 30 July 2021
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